![]() ![]() Selection: a creative choice of food and drink and a well-constructed structured conversation system.Īccessibility: the patron will gain access to the Grog Shop with minimal waits and long business hours.Ĭustomer service: the customer is ALWAYS right.Ĭompetitive pricing: all products will be competitively priced relative to the competition. Market SummaryĬolloquy Grog Shop possess good information about the market and knows a great deal about the common attributes of the prized and loyal customers. Colloquy Grog Shop will leverage this information to better understand who is served, their specific needs, and how the Grog Shop can better communicate with them.Ĭolloquy Grog Shop is a unique bar/coffee shop/tapas house that is organized to try to facilitate new friendships. The Grog Shop will offer a changing menu of tapas, microbrews, and assorted coffee drinks in conjunction with a structured conversation system. Colloquy Grog Shop seeks to fulfill the following benefits that are important to their customers. Meeting people is one of the largest hurdles 25-45 year old singles face. Colloquy Grog Shop provides this group with an effective solution to this problem.ÂĬolloquy Grog Shop has just begun business, and marketing is essential to its success and future profitability. The bar offers a place for people to meet in a comfortable, person-meeting environment. The basic market need is place where singles can meet new similar people. Colloquy Grog Shop uses a sophisticated conversation system to enhance and facilitate singles meeting each other. Colloquy Grog Shop has a unique service called the structure conversation system that is quite effective for allowing singles to meet each other and provide them with valuable insight into the other person through reflective conversation. The structured system provide an atmosphere that lowers inhibitions and breeds confidence allowing singles to meet other singles and gain insight into their personality by way of thoughtful discourse. Colloquy Grog Shop is not your typical bar where people go to meet other singles. Literature Review / Dissertation ChaptersĬolloquy Grog Shop is a unique local bar/coffee/tapas house that provides a friendly, effective place where singles can meet. ![]()
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